Beware the Fitness Marketing Dichotomy!

(Trust me, I know the truth about getting in shape)

Pick up any diet book or look into at a website about exercise and you get hit with it like a baseball bat over the head.

It’s the fitness marketing dichotomy!

It’s fierce, it’s manipulative and it’s everywhere compelling your subconscious to buy without a second thought.

Listen in, be aware and learn how to spot it a mile away:

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