My name is Matt schifferle and I have a crazy idea.......
I believe fitness should be a whole lot simpler and easier for you and that many popular approaches to diet and exercise are too complicated and costly to be effective.
I didn't always hold this belief. I actually spent the first 15 years of my fitness career trying to spend as much time, money and energy as possible on exhausting diet and exercise habits.
By age 30 I was beat up, burned out, and ready to give up on this whole "healthy lifestyle" thing.
I started to shift my attitude and instead of trying to work harder, I started to work smarter.