My name is Matt schifferle and I have a crazy idea.......

I believe fitness should be a whole lot simpler and easier for you and that many popular approaches to diet and exercise are too complicated and costly to be effective.

I didn't always hold this belief. I actually spent the first 15 years of my fitness career trying to spend as much time, money and energy as possible on exhausting diet and exercise habits.

By age 30 I was beat up, burned out, and ready to give up on this whole "healthy lifestyle" thing.

I started to shift my attitude and instead of trying to work harder, I started to work smarter.


But instead of giving up, I started to learn about the most rock-solid principles for basic objectives like weight loss, building muscle and healthy eating.

Now, I'm achieving better results, with less wasted effort after 40 years of age, than when I was in my 20's.

After moving from Vermont to Colorado, I've made it my mission to share what I've learned with you so you too can break free of the fitness rat-race and unlock your true potential.

fitness principles of red delta project