So many trainers are constantly complaining about how people are looking for that magic pill and that they struggle to sell their wares on sound eating and exercise because everyone wants the easy way out. The magic pill. I know I certainly used to think that way too.
But after over 10 years of making fitness my gig in life, I still have yet to find someone looking for the easy way out, that magic pill. Instead I’ve found lots of folks who fall into 3 categories.
#1- Knowing fitness is expensive and will pay almost any price for results.
#2- Knowing fitness is expensive and simply don’t want to bother.
#3- Not knowing what it really takes and feel lost.
In each of these cases, the individual will be prone to falling for scams and magic pills. In the first scenario, the person is willing to pay any price when someone comes out with their pills or schemes. They believe that if they buy the product they will be further sacrificing to get their results.
In the second example, the person knows that fitness will take lots of effort and they figure that it’s simply not worth it. Much of the time, this is a perfectly justifiable belief because they have tried to get in shape in the past but they just spent all of their lifestyle resources to get in shape. They spent too much and didn’t get much in return so naturally they believe that getting in shape is going to be a monumental sacrifice. In this case, the magic pill doesn’t promise a quick and easy fix, it just promises an easier fix. They are willing to accept that the price is still steep, they just want fitness to be a it more manageable.
In the last example the person is just groping around in the dark without much direction. In this case, all the magic pill seller needs to do is convince them that this is a solution and the person will grab onto it just because it’s one of the few things out there that stands up and says, “Do this it will work.”
Our modern age has made people more aware of scams and false promises. Even truthful business people have trouble selling legitimate products and services. No one is looking for a magic pill. On top of that, the success rate of our fitness culture is so poor that people will grasp onto anything that they think has even a small chance of working. If they can convince the person that there’s that chance then they buy it.
Not because it’s easy or a quick fix, but just because it’s one of the few things they believe might be a solution at all.